Chia Charge adds compact sports bars that can be eaten ‘on the run’

thumbnail-chia1British sports nutrition brand Chia Charge has launched two new products in the lead-up to the London Marathon.

Created for marathoners, trail runners, cyclists, obstacle racers and other high-energy competitors, the 30g bars are built on the goodness of chia seeds. Blending the tastiness of flapjacks with the energy credentials of a sports gel, the bars are the perfect balance of flavour and function, Chia Charge has claimed.

Small enough to slip into a pair of running shorts, the new mini Chia Charge flapjacks are designed to help athletes refuel on the go. A blend of oats, butter, golden syrup, brown sugar, chia seeds, sea salt flakes and rice flour, the original mini Chia Charge flapjack is a compact version of its full-sized counterpart. In addition, a mini berry flapjack offers dates and cranberries for sweetness, with butter, oats, chia seeds, salt flakes and rice flour binding the fruits together.

As a source of omega-3 and antioxidants, the compact bars deliver a balanced carb supply that is designed to burn slowly for ongoing energy and endurance, which means that after the initial benefit of the simple sugars wears off, the complex carbohydrates sustain energy. This eliminates the post consumption crashes triggered by gels, and keeps athletes moving forward with real food, Chia Charge said.

Founder and creator Tim Taylor added: “At the end of the day we’re all about fuelling the needs of athletes, so when we get flooded with the same requests we take action. Compact bars that can be consumed on the move were a major request in 2015, and this year we’ve responded by recreating our bestselling flapjacks, in mini bars of easy to use goodness.”


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