Nut milk brand Plenish launches cashew nut milk to the UK

Cashew-Nut-Mlk-HRNut milk brand Plenish has expanded its dairy-free M*lk range by launching what it has called “the UK’s first 1 litre organic cashew nut milk”.

Containing only three simple ingredients – cashews, filtered water and Himalayan salt – the organic cashew Nut M*lk has launched following the success of the almond nut variety. It contains 6% cashew content and no additives, preservatives or sweeteners – meaning there are more nuts and no fillers. Perfect to drink straight up or blended in a smoothie or cappuccino, the Nut M*lk will be available from Ocado from mid-April and Waitrose in July.

The cashew Nut M*lk is also a natural source of plant-based protein, which Plenish said helps to maintain healthy muscles and bones. The milk alternative also contains heart-healthy mono saturated fat and helps to protect cells from oxidative stress, contributing to the normal operating of the body’s immune system.

Plenish founder Kara Rosen said: “After the positive response from consumers on the launch of our almond M*lk in January, we responded and developed a new innovative Nut M*lk with the launch our new organic cashew M*lk, the very first 1 litre available in the UK. First, we challenged the juice category with our cold-pressed range and launched the first cold-pressed juice into national retailers and now we’re excited to raise the quality bar in the non-dairy market by using only three simple ingredients: nuts, water and a dash of Himalayan salt. The cashew Nut M*lk contains no fillers like rice, oil, sweeteners, soya or stabilisers. We are big believers that you get out of life what you put in, so eat and drink products with integrity and your body will reward you with optimum health and vigour to chase your dreams”.

The innovation is timely in the content of the dairy-free alternatives market. Now purchased by one in four households, a consumer shift towards dairy-free consumption due to allergies, health reasons and taste preference has helped the market to year-on-year growth of 19.9% and a value of £243.2m.

Source: http://www.foodbev.com/news/nut-milk-brand-plenish-introduces-cashew-nut-milk-to-the-uk/

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