French Cheese Board opens interactive concept store in US

French Cheese Board concept store - 41 Spring Street, New York City, Design Ich&Kar, Photo Pascal Perich (PRNewsFoto/French Cheese Board)

French Cheese Board concept store – 41 Spring Street, New York City, Design Ich&Kar, Photo Pascal Perich (PRNewsFoto/French Cheese Board)

The French Cheese Board, the organisation that promotes French dairy products at home and abroad, has opened a cheese concept store in the US that will allow visitors to discover more about French cheeses and France’s cheesemaking culture through a set of interactive tools.

Magnetic walls that allow displays to be changed easily, bespoke furniture and educative murals about French cheese are all among the features of the new concept store, in New York’s Soho neighbourhood – an area, the French Cheese Board said, that reflected the high-quality and premium output of France’s cheesemaking sector.

French Cheese Board head of communications Laurent Damiens said: “We wanted to create a modern hub for foodies to share an immersive experience anchored in the exploration of the artisanal making and flavour of French cheeses. Our store represents a new space for us to support our consumer-first approach and drive authenticity and innovation around the French industry’s offerings and ideals.”

The French Cheese Board’s experimental space will be brought to life by a team of certified “cheese masters” with unrivaled background in flavour chemistry and superior knowledge of cheese and beverage pairings.

Source: http://www.foodbev.com/news/french-cheese-boards-opens-interactive-concept-store-in-new-york/

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