Halewood launches Red Square Vodka pre-mix can range

redsquare_combined-imageHalewood Wines & Spirits has launched a pre-mix can range to extend the appeal of its Red Square Vodka brand.

The new range consists of sloe and lemonade, plus toffee and apple flavours. It will be available throughout the off-trade in single serve 250ml cans with an ABV of 5%. The flavours were developed following strong consumer reaction to Red Square’s new sloe and toffee vodkas, which were launched last year, Halewood said.

The launch of pre-mix cans for Red Square allows the brand to reach new audiences and appeal to a greater variety of occasions, such as summer and outdoor events, the alcohol distributor said. Halewood added that pre-mix cans appeal to a younger and predominately female audience, and Red Square’s new offering will attract new consumers to the brand.

The new variants have been formulated “to deliver an exceptionally smooth and fruity taste”, while £3 price-marked cans are also available.

A spokesperson for Halewood Wines & Spirits said: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix cocktails and our new Red Square flavoured vodkas.

“The bold, colourful designs of the Red Square cans creates significant stand-out on shelf for retailers, and the convenience of the can format will help to drive consumer demand over the summer months.

“There continues to a high level of consumer interest in pre-mix cans, with an average growth of 17.7% across all brands with a 250ml serving, which Red Square will now be able to tap into.”

Source: http://www.foodbev.com/news/halewood-launches-red-square-vodka-pre-mix-can-range/

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